web design rant time
OK, so this is a little unfair on modernamusement.com because I really like a lot of their stuff. But I’ve been catching up woth a lot of teecos today and BOY does this annoy me.
Here is what you see as you move through their site:
Nice clean homepage, bold type, clear links
Large full-screen photography, same big type
Nice full screen swipe effect to another big shot
oh.
You see the problem? After that promising, interesting, creative start - we drop to a pretty basic, plain, boring old same old same old shopping cart.
I know ecommerce can be tough to balance - ease of use and creativity are possible, but not always together, and certainly not cheaply. But. When the start is so strong, to drop into a pretty dull cart is a disappointment.
It also lets down the teeco as many people will follow a link like this one and hop straight into the store - bypassing the ‘good stuff’.
I want to emphasise - nothing personal at modern amusement here, they do some nice stuff, and the intro minisite is great. I just wish it had carried on to the cart itself. It would make tee shopping so much more fun!
rant over!
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